by dylanmspencer on August 3, 2009
I was going to write an introductory post to Inbound Marketing but writing about it seemed so boring. Not that inbound marketing is boring, just that it’s been written about so much already. Instead, I put together a quick video presentation that provides an introduction to Inbound Marketing. Let me know what you think. The music by Jeremy Rose.
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by dylanmspencer on July 27, 2009
Google controls 65% of the search market and from experience, optimizing your site for any other search engine has been a waste of time. However, Microsoft has launched an $90 million dollar advertising campaign to promote Bing and there are rumors that Bing will power Yahoo! search, so ignoring this new search engine might be a mistake.
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by dylanmspencer on July 20, 2009
How All Companies Should Hire If you haven’t seen this yet, this is the most recent job opportunity at The JAR Group, an interactive marketing firm in Brooklyn. The position is listed in a blog post. They give no list of requirements, specific job duties, not even a title. They ask you to “create your [...]
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by dylanmspencer on July 17, 2009
When reviewing websites that I work with, it seems the only thing I’m asked about is conversion rates. How many people have done what we want them to? How many people purchased on the website today? How many new leads have been generated via forms on the website? These are all valid questions but they [...]
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